Define your online model

Maikai creates online social advertising campaigns that acquire new guests at scale, through high conversion landing pages, fast-action ad buys and low-cost organic engagement.

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By employing rapid testing of new messages, tactics, target audiences and landing pages, we are able to quickly identify failure points in your sales funnel, and understand where the response is coming from. We test relentlessly to gain insights into key market, creative and responsive demographics, and scale your campaign up gradually, minimizing risk and establishing the best lead generation and conversion rates possible at each stage of profitability.

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How do we achieve it?

1. Clarify your brand position and demographics

We explore your values, product definition and core demographics before authoring messages that are on-brand, and creating bold visuals and headlines for an array of possible audiences, angles, and decision-driving emotions.

2. Author leads that get attention

Effective lead generation starts with an agile creative strategy aligned with your brand, creative messaging and remarkable artistic execution. We work with you to develop, design and deploy effective low-cost lead strategies and creative.

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3. Create a visual story that converts

We strengthen your message and deploy it in remarkable visual landing page stories, testing continuously along the way to drive conversion performance increases.

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4. Gather critical insights

Analysis of data gathered through multivariate testing driven by paid “micro-placements” in social media allow us to generate demographic, creative and target market behaviour insights that can be applied to organic social media, organic lead generation and other important business decisions.

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5. Refine Channels and Scale

The fun comes when are able to measure a worthwhile return on ad spend, and scale the investment on an ongoing basis into each channel - whether that is Facebook, Instagram, Google or any other - all the while keeping an eye out for additional segments and opportunities.

 

Case Study - Hilton Odaiba

We worked closely with Hilton Odaiba, and Hiltons across Japan to implement new strategies for lead generation and conversion.

We have loved working with Maikai on content marketing and digital marketing strategies. They have shown the hotel in a brand new light!

~ Peta Ruiter, Director of Business Development, Hilton Tokyo Odaiba

View Case Study
 

What else will I get?

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Speak to your audience

The most compelling hotel packages and offers are authentic, personal, and lifestyle driven. We will help you create and advertise niche-targeted packages that increase your per-guest revenue both before and after booking.

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Clear, compelling headlines

We’ll sweat the small stuff, digging deep to uncover the shortest and sweetest benefits, writing compelling hospitality headlines, and creating of remarkable visuals to achieve a campaign that performs at it’s greatest potential.

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Increase average guest spend

Share physical and digital offers at the right place and time. Create relevance, urgency and visibility in your upselling. Showcase the best of your hotel/resort with clarity, to increase average guest spend.

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Raise revenue from multiple pillars

Leverage product highlights, events and special offerings as a source of inspired content. Create brand energy from sources like F&B, weddings, activities and packages, and inspire your guests to spend more on services and products.

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Niche-specific activation

Compelling scripts and unique, linear visual stories drive conversion by bringing a true sales story to life for your target market. Activate your niche audiences with simple, refined messages, clear calls-to-action and remarkable visuals.

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Compel your audience to action

Some of your audience is ready to buy. Some are still considering you. Some don’t even know you exist. We’ll build messages for each stage and a conversion funnel that takes your customers from attraction, to attention, to love.

 

Get ready for immediate results

A Maikai Social Advertising campaign brings a combination of quick wins, medium-term results, and a new foundation for your long-term digital strategy. You’ll finish with:

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New clarity on your brand and product position, and confidence in your online strategy.
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A complete playbook of your best messages and tactics.
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Key insights into your strongest headlines, images and demographic targets.
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An online conversion story, ad creative, and a defined customer journey.
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Be able to look on with wonder at what you have created.

Availability for Maikai Social Advertising campaigns is limited. May & July 2019 is presently full.

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