Maikai for Artists – Checklist

Henri Cainglet

Content Funnel

Instagram Plan

Facebook Plan

Pinterest Plan

30 Sub Stories

A better, proper web presence.

Long term SEO foundations.

Content creation plan.

Social setup plan.

Artist’s Story / Artist’s Process —> Bringing the artist to life for our viewers. Storytelling! :)

 

Custom domain registration and website hosting setup.

  • Creation of a basic artist website with a landing page showcasing their best work.

  • Introduction to SEO concepts and initial optimization.

Week 3-4: Creating a Compelling Online Presence

  • Week 3:

    • Development of high-quality artist biography.

    • Creation of an "About" page with personal story and artistic journey.

    • Introduction to e-commerce options and setup.

  • Week 4:

    • Detailed gallery setup showcasing individual art pieces.

    • Addition of engaging stories behind each art piece.

    • Integration of e-commerce functionality to allow online orders.

Month 2: Enhancing Engagement and Social Media Setup

Week 5-6: Expanding Online Reach

  • Week 5:

    • Introduction to social media and its importance for artists.

    • Setup of social media profiles on platforms like Instagram, Facebook, and Twitter.

    • Creation of a content calendar for regular posting.

  • Week 6:

    • Generating media content for social media (high-resolution images, short videos, etc.).

    • Posting of engaging content showcasing their art and artistic process.

Week 7-8: Developing a Media Strategy

  • Week 7:

    • Introduction to content creation tools (graphic design software, video editing tools, etc.).

    • Guidance on creating different types of content to engage the audience.

  • Week 8:

    • Collaborative content creation sessions to develop media assets.

    • Instruction on creating engaging captions and posts for social media.

Month 3: Outreach and Campaign Launch

Week 9-10: Preparing for Outreach

  • Week 9:

    • Introduction to email marketing and its effectiveness.

    • Collecting potential leads' contact information for email outreach.

  • Week 10:

    • Creation of compelling email templates introducing the artist's work.

    • Launching of initial email outreach to generate interest.

Week 11-12: Launching Ad Campaigns

  • Week 11:

    • Introduction to Facebook and Instagram advertising.

    • Collaborative creation of ad creatives and copy for effective campaigns.

  • Week 12:

    • Launching of targeted ad campaigns to reach potential customers.

    • Monitoring ad performance and making necessary adjustments.