Maikai

is a performance marketing agency dedicated to helping your business grow online.

Performance Marketing

Playbook Tactics Repository

Expression

Love

Newness

To do THIS, you need THISThe following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae. Integer tempus,… — To do THIS, you need THIS
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Testimonial + Free TrialThe following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Maecenas non leo laoreet, condimentum lorem nec, vulputate massa. Suspendisse nec congue purus. Aenean e… — Testimonial + Free Trial
The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Maecenas non leo laoreet, condimentum lorem nec, vulputate massa. Suspendisse nec congue purus. Aenean eu justo sed elit dignissim aliquam. Maecenas non leo laoreet, condimentum lorem nec, vulputate massa.

Last ChanceThe following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Donec eget risus diam. Nulla lectus ante, consequat et ex eget, feugiat tincidunt metus. Donec eget risus diam. Donec… — Last Chance
The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Donec eget risus diam. Nulla lectus ante, consequat et ex eget, feugiat tincidunt metus. Donec eget risus diam. Donec eu est non lacus lacinia semper.

NewnessOld idea + new one — Newness
Old idea + new one

Scarcity + Urgency(Plus Discount) — Scarcity + Urgency
(Plus Discount)

Filling a NeedBefore and after/with and without product — Filling a Need
Before and after/with and without product

Speaking with mind’s eye

Social credit

Urgency, giving something

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Speak up for an issue, Hashtag a movement

Microtargeting, Hashtag a Movement

Case study/how they did it

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Giving something

Giving something

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Scandal/Fight, Curiosity, Fill a need

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Curiosity

Scandal/fight, curiosity, fill a need

Curiosity, event, scarcity

Commemorate/remember

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Microtargeting

Nominate someone

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Ask for help

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mystery/curiosity, social credit/current events

Success clickbait, curiosity

Curiosity, serious headline, mystery picture

giving something, facts/science

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benefits

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features + benefits

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TOKYO • VANCOUVER • BALI

© 2023 Maikai
The visual expression of remarkable ideas.